Entrepreneurial
Failure Risk Index
Your startup has a business plan. What about a you plan?
The biggest risk to startups isn’t the market—it’s the mindset.
The Entrepreneurial Failure Risk Index reveals the internal patterns that derail founders—before they spiral into burnout, misalignment, or collapse.
PhD-Developed
500+ Founders Assessed
Used by Rising Tide
Most founders don't fail because of bad ideas. They fail because of internal breakdowns they never saw coming.
Burnout
You're grinding 80-hour weeks but can't see progress. Every decision feels heavier. You're starting to resent the thing you built.
Misalignment
You and your co-founder are speaking different languages. What felt like partnership now feels like friction.
Blind Spots
You're confident, capable, driven—but something's off. Investors hesitate. Team members quit. You can't figure out why.
The truth: These aren't random. They're patterns.
EFRI maps your failure risk across the founder journey.
Where most tools focus on your business, EFRI focuses on you.
It measures:
Your emotional adaptability — Can you handle uncertainty, rejection, and pressure?
Your cognitive flexibility — Do you pivot when needed or dig in when you should let go?
Your stage alignment — Are you a visionary stuck in operations? A builder avoiding the exit?
You get:
Your personalized risk profile across all six stages
Your founder archetype (Visionary Grinder, Execution Machine, etc.)
Specific blind spots and growth areas
Tactical next steps grounded in behavioral science
Supporting the Entrepreneurial Ecosystem
Built for founders who know something's off—but can't name it.
Pre-Seed / Seed Founders
You're raising, building, pivoting. EFRI helps you understand whether you're ready for what's coming—not just your pitch deck.
Founders Facing Burnout
The grind is catching up. Use EFRI to identify what's driving exhaustion and how to recalibrate before you break.
Co-Founder Teams
Misalignment kills startups. Take EFRI together to surface friction points and realign around strengths.
What founders are saying:
"I thought I was just stressed. EFRI showed me I was in identity entanglement—I'd lost myself in the company. That insight changed everything."
Sarah K., Founder, SaaS Startup
"My co-founder and I took it together. It explained why we kept butting heads. We're not misaligned—we're just in different stages. Game-changer."
Marcus T., Technical Co-Founder
"This should be required for every accelerator cohort. We could've avoided half our founder breakdowns if we'd had this tool."
Lisa R., Accelerator Director
Not another personality quiz. Real psychology.
EFRI is built on validated behavioral science—Trait Activation Theory, Intentional Change Theory, and emotional intelligence research. Developed by PhD researchers and tested with hundreds of founders across global ecosystems.
How It Works
Take the Assessment (15 minutes)
Answer questions about how you think, lead, and respond to pressure.
Get Your Results (Instant)
See your risk profile, founder archetype, and stage-by-stage breakdown.Take Action
Use your insights to recalibrate, realign, or get the right support.Optional: Go Deeper
Book a coaching debrief to translate insights into action.
Learn
Popular Articles
Overcoming Cognitive Biases for Smarter Entrepreneurial Decisions
March 26, 2025
As entrepreneurs, our greatest asset—and biggest liability—can be our own mind. Cognitive biases are predictable thinking traps that skew our decisions, often without us even realizing it. These aren’t random mistakes; they’re systematic patterns our brains use to simplify complexity. But in entrepreneurship, where uncertainty is high and feedback is delayed, these shortcuts can…
Read more...
The Science of Coachability: Why Feedback Matters
March 19, 2025 • Kat
Coachability—the ability to seek, accept, and apply feedback—is one of the strongest predictors of entrepreneurial success. Research in behavioral science confirms that coachable individuals are more adaptable, resilient, and better equipped to navigate uncertainty. Entrepreneurs who embrace feedback are more likely to refine their strategies, identify blind spots, and accelerate their growth. The Science…
Read more...
Building a Growth Mindset to Reduce Failure Risk
March 14, 2025 • Kat
A growth mindset is a powerful tool for overcoming the behavioral and emotional risks that lead entrepreneurs to stall or give up along the way. Based on Carol Dweck’s research, this post explores how a growth mindset can help entrepreneurs reframe failure, embrace challenges, and keep moving forward—especially when things get tough. Mindsets are…
Read more...
Your pitch deck won't tell you when you're about to burn out. This will.
After that: $29 for full assessment + personalized report.
No credit card required for free access.
STILL NOT SURE?
Frequently Asked Questions
How long does it take?
~15 minutes
What do I get?
Instant PDF report + interactive dashboard (coming soon)
Is this anonymous?
Yes, unless you opt into coaching
Can my co-founder take it too?
Absolutely—team diagnostics available
Can my co-founder take it too?
Absolutely—team diagnostics available
Entrepreneurial Failure Risk Index
